hi.im.kunal.ramchandani » eCommerce

People who buy this, also buy that – the Amazon upsell

kunalramchandani — Sat, 12 Sep 2009 12:19:00 +0000

So for whatever reason I was on the German Amazon site. I cannot speak German and have never bought from the site. For whatever reason thereafter I was looking for Baseball bats on Amazon.de. Interestingly i’ve never played baseball and don’t intend to, we have a wii for that.

So this fine looking baseball bat caught my eye…..

Amazon are renowned in the web world for using clever algorithms to find the best selection of other products you may be interested in. i.e. People who bought X typically also buy Y. They are actually so good that 30% of the time i’ve been sold – that’s a great conversion for a cross sell.

Anyway. In Germany, people who typically buy the very fabulous Aluminium Baseballschlager 30′ American Baseball typically buy the following items (this still hasn’t been taken down by Amazon.de)….

Yup. People who buy the bat typically buy leather black gloves, a balaclava (wtf…) and what appears to be pepperspray….

Good God German people, you scary!

Update 30th Oct 09 – hmm its gone

Posted in eCommerce

Someone down at Topshop is taking the piss….

kunalramchandani — Fri, 17 Jul 2009 15:57:00 +0000

So I’m looking at the Topman sale and see the jeans landing page. These textured trousers seem to stand out a bit though…..

The actual product landing page takes you to a more normal pair of trousers though…

I wonder who chooses the pictures when updating their CMS……

I was really hoping to see those jackups available for buying

Posted in eCommerce

Were we just getting ripped off in the first place?

kunalramchandani — Thu, 11 Dec 2008 14:17:00 +0000

I wonder when you see these ridiculous price drops; how much people are getting ripped off in the first place when there is no sale..

Posted in eCommerce